Free advice

Guides & articles.

Straight-talking advice on getting found on Google and AI. No sign-up, no catch — just useful stuff.

Reviews

Why Google reviews are now the key to getting found

How recent, specific reviews quietly decide who Google and AI recommend.

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AI Search

Why your business is invisible to ChatGPT (and how to fix it)

The simple reasons AI skips you when customers ask — and exactly what to change.

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Websites

5 things every local business website gets wrong

The common mistakes quietly costing you customers — and the quick fixes.

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Google

How to set up your Google Business Profile properly

The one free thing that makes the biggest difference to getting found locally — done right.

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Foundations

Why most businesses waste money on ads (and what to sort first)

Fix the foundation first, then amplify. Here’s the order that actually works.

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